Pro-Ager - new face for Desigual

Pro-Ager model, Alicia Borras, 70 years old, is the face of the 2016 Spring/Summer ad campaign for Desigual denimure model. Alicia is youthful, active, sporty and beautiful. And she has plenty of rhythm. 

Borrás was born in Menorca and her father, a tailor by profession, was the person responsible for her ending up, aged 18, as one of the three permanent models at Manuel Pertegaz. Permanent meant eight-hour days during which each dress was put together on her body. That’s why, according to Borrás, she had the most fun on the catwalk when she was finally able to show off, and with a much curvier look than today’s models, the garments she’d seen come to life.  Senior Style Bible